Online marketing is one of the most important skills in this digital age. Now almost all businesses are required to be able to reach their customers online. Many marketing campaigns have been diverted in cyberspace in order to win the competition.
It's no stranger when customers can find the product they want through Google, online forums, email, or social media. This can be achieved by implementing an online marketing campaign.
What is Online Marketing?
Online marketing is the use of an online platform to convey messages about business images and market products or services to potential consumers. The online platform in question is very diverse, from websites, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, email marketing, to social media.
5 Advantages of Online Marketing
Maybe online marketing is still unfamiliar to some people. There are still many advantages to online marketing that many people don't know about. Here are the advantages of online marketing that you need to know:
1. Can Be Used by Anyone
Online marketing can be used by anyone, be it large companies, medium businesses, or small businesses. All business scales can take advantage of online marketing because the tools needed for digital strategy and marketing
marketing are easily available to anyone. Armed with a laptop and an internet connection, you can implement online marketing for your business.
2. Cheaper and More Effective
Traditional marketing businesses such as billboards, billboards, and advertisements on television tend to be expensive and cannot be used by SME businesses. With online marketing, you can save marketing budgets with the same or even more effective results. Based on a survey, small and medium businesses that implement digital marketing can save marketing budgets up to 40 percent.
3. Increase Revenue Effectively
Not only does it save marketing budget, you can also increase revenue more effectively using online marketing. Based on Google's report, businesses that utilize online marketing have managed to increase 2.8 earnings more than businesses that only rely on traditional marketing.
4. Target Specific Audiences
One of the main advantages of online marketing is that you can target a specific audience. Online marketing is able to collect a variety of important data, from location, age, interests, to gender to determine the most appropriate target for your marketing campaign.
5. Suitable for "Smartphone" Communities
Indonesia is one of the countries with the most smartphone users in the world. As many as 94 percent of Indonesian internet users access the internet through mobile devices. You can easily reach consumers of mobile device users through online marketing.
Understand Funnel Conversion
If you already understand the mindset of the consumers you are targeting, it's time to make a diagram called the convection funnel. This is an important concept in the world of online marketing. The shape of this funnel can vary according to needs.
Awareness: Consumers begin to realize about the products you market.
Consideration: At this stage, consumers begin to realize and be interested in the product you are marketing and think about buying it.
Conversion: At this stage potential customers make a purchase of your product and make it your customer. Give detailed
information about your product to them to get to know your product better.
Loyalty: Up to this point, consumers of your product have made repeated purchases and made them loyal customers.
Advocacy: At this stage, consumers who have become loyal customers, recommend products that you market to other people so that your products are increasingly known and much in demand.
Conversion funnel makes it easy for you to set up an online marketing strategy that will run well and planned. Make sure you adjust your online marketing activities according to the conversion funnel arrangement above so you don't miss a step.
15 Effective Online Marketing Strategies
Just like a traditional marketing campaign, online marketing also requires a strategy. You need to devise an online marketing strategy so you can get effective results. Here are 15 online marketing strategies that you can apply in your business:
1. Create a Website
The website is the main foundation for all online marketing campaigns that you will run. The function of the website is as your shop in cyberspace, just like your physical store in the real world. The website is a place to accommodate all the traffic that you generate from all marketing channels, from email to social media.
You can display all information about the business, from product information, prices, shipping methods, to terms & conditions on the website. All transactions take place on the website so that it is safer and easier to evaluate.
Another important reason why you need to create a website is that you can increase customer confidence in your business. According to Verisign, 84 percent of customers trust business that has a website more than businesses that only rely on social media.
Making a website can now be done by anyone, even the ordinary people. You can create a website without requiring any coding or programming knowledge. Using WordPress, you can easily create a website in no time.
Follow the guide on How to Build a Website to create your first business website!
2. Increase Traffic with SEO
Google has become one of the main sources of information for consumers to find products online. According to Adweek's research, as many as 81 percent of consumers researched the search engine first before making a purchase.
This means that your business must be easily found through Google search results. Creating a website is your first step to be easily found in search results. Next you need to do is optimize the website using SEO or Search Engine Optimization.
Your website can be more easily found in Google's search results by applying SEO techniques. We have already discussed the steps for optimizing your WordPress SEO in the SEO WordPress article for your Website in 16 Easy Tips. You can follow these guidelines and apply them on your website. However, it must be understood also that it takes a long time to get results from SEO. So you have to be patient and diligent in applying SEO techniques.
3. Use Search Engine Marketing (SEM)
In addition to utilizing SEO, you also need to use Search Engine Marketing (SEM) for your online marketing campaign. If the results of a new SEO effort will be seen in a long period of time, your website can appear on the first page of Google's search results in a fast span of time. You can read more details in the article what is search engine marketing.
4. Create a Blog for Content Marketing
According to WordPress, 409 million people read more than 23 billion blog articles every month globally. Blogs are not only used for personal purposes. Blogs can also be used by anyone, including your business.
You need to make a blog as one of the online marketing strategies for business. Because blogs not only bring traffic, but can also increase your sales. Based on FitSmallBusiness, blogs are one of the trusted sources of consumer information for determining purchases. The blog ranked fifth for the main source of consumer information, after news portals, Facebook, ecommerce sites, and YouTube.
5. Active in the Online Community
Online communities such as Facebook, Kaskus, Quora, Reddit, and FemaleDaily groups can help you understand your potential customers. Find online forums related to your industry. For example, if you run a business of traveling, you can follow forums that discuss traveling and leisure.
In these forums you can find the latest trends among consumers, problems faced by consumers, and even input for your industry. That way you can improve the quality of your product or service based on findings from these online forums.
6. Create Email Marketing
Email marketing is sending commercial messages such as newsletters and promotions via email. Some people might consider email marketing as spam which has the potential to interfere with consumers. However, the facts say otherwise, the use of email marketing continues to increase every year.
A study conducted by McKinsey and Company shows that email marketing is 40 times more effective at gaining consumers than Facebook and Twitter. This high effectiveness might be due to companies being able to reach consumers in their personal area, that is, email inboxes.
7. Lakukan Guest Post
Guest post adalah ketika Anda menulis artikel yang tidak untuk diterbitkan di blog Anda sendiri, melainkan diterbitkan di blog atau website orang lain. Di dalam artikel tersebut Anda dapat meletakkan link menuju blog atau website Anda yang nantinya akan menjadi Backlink untuk website Anda. Namun, Anda perlu memilih blog atau website dengan trafik tinggi agar guest post bisa terasa manfaatnya. Anda bisa melakukan guest post di website portal media atau blog influencer yang trafiknya tinggi.
8. Start Video Marketing
Video is also one type of content that you need to pay attention to content marketing. Because video marketing can make your visitors spend more time on the blog. The longer time visitors spend on the blog, the better the value on Google. According to the Wyzowl survey, 72 percent of respondents said video marketing helped increase their business conversion rates.
9. Do Social Media Marketing
Social media not only makes it easy for people to connect. You can also use social media platforms to increase your online sales. Considering Indonesians are active users of popular social media like Facebook and Instagram.
In order to increase online sales through social media, you need to devise an appropriate social media marketing strategy. You need to research before running a campaign on social media. Follow the guidelines in the Complete Social Media Marketing Guide article to develop effective strategies for social media campaigns.
10. Apply Automatic Marketing
You can do a marketing campaign automatically. There are various kinds of marketing automation tools that you can use. For email marketing you can use MailChimp or ConstantContact. You can also post automatically on social media by using tools like Buffer or HootSuite.
By using these softwares you can save time in running marketing campaigns. In addition, you can also create a planned marketing campaign using software.
11. Activate Google My Business
Google releases products for business owners to make it easier for Google users to find the product they want. The product is Google My Business. On Google My Business you can display complete information about your business, from the business name, company address, company telephone number, company email address, hours of operation, company website, office photos, to customer reviews.
By registering your business on Google My Business, your office, restaurant or company automatically appears on Google Maps. Customers who want to come to your business will be easy to get to the location with the help of Google Maps.
Although it looks trivial, Google My Business has many benefits. From businesses appearing on Google Maps, customer reviews, to communication media for customers. So make sure your business is registered with Google My Business. For a complete explanation, you can read the article How to Register and Verify Google My Business.
12. Response Review Online
Online reviews are one of the most important sources of consumer information today. Consumers look for product reviews that they will buy anywhere, from review blogs, online forums, social media, to Google My Business profiles.
Based on Trustworthiness research, 70 percent of Indonesian consumers trust other customers' online reviews. In fact, they are 12 times more trusting in other customers' online reviews than the information from the product itself.
Your job is to always monitor your business online reviews and respond to every review you get. The response to an online review shows your concern for consumers who have taken the time to rate your product or service.
13. Collaboration with Influencers
When the use of social media is not as passive at the moment, large companies usually work with artists to promote their products or services. Now with the power of social media anyone can promote a product. People who have a big influence on social media are usually called influencers.
Influencers themselves are divided into two, namely micro influencers and macro influencers. There are several versions to define both and I use a version from SocialMediaToday.
According to SocialMediaToday, micro influencers are ordinary people who have less than 10 thousand followers on social media. While macro influencers are people who are already well known outside social media such as actors, singers, presenters, athletes, or politicians. Usually macro influencers follower ranges from 100 thousand to millions.
Working with macro influencers can be quite expensive, given its popularity and broad reach. Of course working with macro influencers cannot be done by all businesses, especially those just starting out. There is another alternative, namely micro influencers whose cooperation costs are not as large as macro influencers.
14. Use the Referral Program
Have you ever received an invitation from your friends to download an application or buy a particular product? If you accept the invitation and carry out the order given, either download the application or buy the product, your friend will benefit. The benefits can be varied, from additional discounts, additional features, or vouchers.
Implementing online marketing in your business is no longer a choice, but an obligation. By implementing an online marketing strategy, you can reach more consumers with a higher level of accuracy so that it produces a positive effect on your business.
Thus the article about a complete online marketing guide for beginners. I hope the online marketing strategy above can help you to grow your business rapidly. Don't forget to subscribe and activate blog notifications to get the latest updates from the Niagahoster blog!